It was "popular" - Nova is the PBS equivalent of Horizon but with even more fill-ins, repeated sections and skimping over detail. Admittedly the most impressive part were the graphics but there were some very interesting developments such as elimination of specific memories by use of a drug (eg. used to remove phobias), mapping and stimulation of particular memories in mice and so on.
The main idea is that when we remember something we don't just pull it out of a bank of memories, but also "put it back" in modified form and we are getting towards being able to control what is put back.