Depends on what you define as woo.
Paltrow is especially dangerous because of her profile and resources.
If you look on Youtube, there is an interview of Paltrow on some American talk show, I can't remember which one, unfortunately. Anyhow, she comes across as not really knowing what the things on her web site are for and seemed almost as bemused by her own claims as everybody else. The impression I got is that she thinks the whole thing is some kind of big and yet quite lucrative joke.