An interesting article, NS. Thanks.
On a purely readability level, I get rather annoyed with articles that have adverts part-way through and 'in-line' with the text - though rarely to the extent of wanting to do violence!!. Possibly something to do with reading from a screen, but I find them disruptive, and often find myself having to read the article 3 or 4 times before I properly get the gist of the piece. Do others have the same problem?