Well, the whole issue of choice, as described by AB, seems confusing. We don't choose our beliefs, but AB seems to be saying that we can look for evidence for God, but does that mean that I can choose to have the mind-set whereby that becomes interesting or worthwhile? How do I choose that? As torridon just said, giving up seems very appealing.
People who lose their faith are also interesting, since presumably they haven't chosen this. I find AB's approach extremely off-putting, and it makes theism seem absurd and dishonest, but am I choosing those views? So I could change, and begin to find his ideas riveting?
The same with 'not looking hard enough' - presumably AB thinks that people have a choice as to whether they find this a problem. Eh?