Ippy....I admit I may overreact to your posts particularly when you come up with stuff like ''you're on your way out''. But look at it this way. These cinema people must think a good deal of people are going to be offended by this advert.
No, they just need to think that one or two agitators would secure negative press coverage - newsworthiness is not proportional to actual relevance or importance.
We know it is unlikely to be other religionists who generally like the presence of the C of E and who probably have there own cinema culture anyway.
I think it's safe to say that Star Wars will cover pretty much all the religious demographics except the few that wouldn't attend the cinema for anything.
So that generally leaves the secular humanists offended by this. The question is what and why would they be upset about?
The few that would be upset - perhaps they've had bad experiences with the church, perhaps they object to the institutional misogyny and homophobia, perhaps they object to the pandering to the expressly homophobic elements of the world-wide Anglican community. Perhaps the reality is that no-one would be upset, and this is part of an egalitarian prohibition to prevent fundamentalists advertising.
That advertisers obviously do market research means this cannot simply be a misreading of the audience.
Indeed, but it could be aimed at precluding certain advertisers - say Islamic fundamentalists - but which for legal reasons needs not to single out a single faith.
So Ippy....what is going down in good old secular Humanist Britain that it is offended by people saying the Lords prayer?
If only it were actually that simple. Religion is an emotive topic, it doesn't need a rational objection to get negative column inches.
O.