It was no more than a silly, childish, waste of time and money - wonder who paid...
I think it started as a response to seeing this on the side of two London buses:
"When the son of man comes, will he find faith on the earth?" (Luke 18:8 )" with a web address shown.
I'm sure you'll think that this was "silly, childish, waste of time and money" too, all in the interests of fairness, of course.
What is worse is that if you visited the web address, you were accosted with the following:
"You will be condemned to everlasting separation from God and then you spend all eternity in torment in hell. Jesus spoke about this as a lake of fire which was prepared for the devil and all his angels (demonic spirits)" (Matthew 25:41)."
So perhaps the London Bus campaign was all about delivering the much more re-assuring message:
"There's probably no God. Now stop worrying and enjoy your life."
Not that anyone has to believe either of those messages, of course.
It was funded originally by private donations, was then supported by the BHA(with Richard Dawkins agreeing to match donations up to 」5500). Actually over 」150,000 was raised through private donations(enough to support buses over the whole of the UK) and the campaign spread all over the world.
I suppose it all depends on what your definition of a 'fiasco' is!