If the supreme cosmic mega-being has endowed us with free will then I wonder just whose benefit that is for.
Perhaps it was for the creator's benefit so that we could pander to his ego with spontaneous outbursts of love.
What's more, rather than programming humanity to treat each other with love and kindness, the supreme cosmic mega-being chose to give us free will. That way he could ensure that we had warfare, murder, rape, theft, fraud, etc
Perhaps we should have been programmed. Then we could have had our love and we would have avoided the excess baggage of death, destruction and suffering that seems to go hand-in-hand with free will.
Whatever enjoyment the supreme cosmic mega-being gets from the love of a minority group of humans, it comes at a terrible cost to mankind.