My response is £10 million pounds for what? 550 hours of programming a year over 10 national radio and TV networks. That is a well below half a per cent of the output.
That the NSS thinks that is extravagant amount of airtime tells us all we need to know about their intent.
How do you think a hard atheist appointment eliminate bias. Or is this a case of Good Bias and bad Bias.
I have no problem with the BBC broadcasting programmes about religion - indeed this is surely a part of its remit. However the BBC is required to be impartial and therefore it must not allow itself to appear to sign itself up to one type (or range of opinions) when alternative opinions exist. Hence the problem with TFDT - this allows in a completely unchallenged manner religious views to be promulgated in prime time (for radio) in a manner that is clearly not impartial, as non religious views are not permitted within the same time slot/format.
To get you away from your blinkered thinking Vlad let's translate this topological views. TFTD is the equivalent of allowing a politician a 3 minute opinion slot, completely unchallenged, akin to a party political broadcast. Now that would be OK if the slot were open to all political opinions - but taking the TFTD analogy this would be a slot only allowed for (for example) left wing political views while right wing political views were banned. It wouldn't matter if right wing political opinion (and left wing) were permitted elsewhere on the BBC, this would still not be impartial as the format gives a peculiarly powerful opportunity to promulgate views (as it is unchallenged) and unless the same format, at the same time, were allowed for other opinions then the BBC would not be being impartial, just as it clearly isn't on TFTD.
There is also another way to look at this - the only real justification for retaining TFTD is sims because it already exists - an argument from tradition and 'inertia'. Imagine a situation where TFTD didn't exist - never in a million years would the BBC contemplate creating a 3 minute slots for religious people to promulgate their views unchallenged while banning non religious people.