and again the appeal to authority and numbers
No. Your super-dooper fallacy detector is miscalibrated it would seem - take Vlad's back to the shop with you when you go.
It would be an appeal to authority and numbers if I said "Dowsing works because a majority of water companies think that it does." (Remember that in nearly all cases it's the 'because' that flags the fallacy).
Instead what I'm saying is that these companies (not, I'd have thought, generally given to anything that costs them money without demonstrable results) think that the practice is sufficiently effective for them to continue to do it, investing in time and money in the process (though I suspect not much of either). One such company has invited a sceptic to take part in an experiment purporting to demonstrate the efficacy of the practice. That is what I understand to be walking the walk, not just talking the talk.
I'm not seeing a problem so far, to be honest.