Gabriella,
Your inability to grasp that it works except for all the times it doesn't work and numbers start falling is getting weird now. It's simple enough, if numbers are falling the advertising campaign is not working, unless it was the goal of the business to lose market share or lose brand loyalty. Advertising working for some businesses doesn't support your claim that free advertising works for the CofE, which is losing numbers.
Try reading what’s actually been said here. Advertising still works – ie, has a positive effect – whether it’s increasing sales or decreasing losses. What’s hard to understand about this?
Bless you too. You're still trying to make lazy…
And the misplaced derision continues…
…generalisations that don't work for your claim about the CofE. You have failed to present any evidence to support your claim that the trend in falling numbers for the CofE isn't an indication that the CofE will continue to lose public support for its brand which may well result in its privileges being revoked.
Bless again. At some point you’re going to have to make up you’re mind as you’re all over the place just now.
1. Either you think that advertising and PR as commercial phenomena work or you don’t. If you don’t though, you’ll need to tell us why you know better about that than the professionals who spend big bucks on it.
2. Either you think that exceptions (Woolworths etc) disprove the rule or you don’t. If you do though, then you’ll need to explain why the same principle doesn’t apply generally (eg little Timmy and his flu jab).
3. Either you think that metrics for advertising apply equally for increased sales as for decreased sales losses or you don't. If you think they don’t though, you’ll need to explain why you know better than the professionals about that.
4. Either you think that other brands benefit from advertising but for some unknown reason the C of E is exempt from that or you don’t. If you think it is exempt though, then you’ll need to explain why (while remembering that falling attendances don’t give you the answer).
5. Either you think that people “make up their own minds” unfettered by the deeply embedded position religion has in the legislature, the constitution, education, media etc or you don’t. If you do though, you’ll need to explain why religious beliefs are exempt from that enculturation effect whereas other beliefs (political for example) are not.
I know you don’t “do” answers, but if you insist still on prevaricating and distracting you’ll be doing so only for your private amusement.
Which has little effect on Millennials in terms of advertising.
Something you could only know to be true if you compared the religiosity of the millennials who went to faith schools, attended churches etc with those who didn’t. That millennials as a cohort find traditional advertising routes less persuasive than their parents did is just another of irrelevance.
It's demonstrable that adults - voters - are becoming less religious.
Another irrelevance. We were talking about the factors that caused brand stickiness for some (education type etc) and not for others remember?
I am just pointing out the value that some people derive from not being an atheist.
You can if you like, but it still has no relevance to the issue at hand.
Bless - you finally admitted you don't have any evidence to back up your claims about CofE advertising.
Not sure why you think misrepresenting like this helps you, but ok. Ask a stupid question then when you don’t get the answer you want claim your “victory” eh? If you want for some reason to exempt just one brand from the efficacy of advertising when
prima facie there’s no reason why it would be then the job is all yours to tell us why. Demanding to know with statistical data how effectively exactly the advertising is working is still a red herring, however often you repeat it.
Bless - so no evidence of generalised trauma then. Ok.
Further evasion noted.
That's fine.
It’s also a correction of your misrepresentation of what I said. Why not have the decency to acknowledge that?
Actually what I said in #212 "VW's huge publicity budget is still resulting in falling VW sales so it doesn't seem to be having an impact on reversing the trend for people to make up their own minds and buy other cars."
Before that I said in #142 "When there is enough of a drop in the number of people wanting faith schools or when enough people want to reform the legislature etc - when the demand drops, so too will the privileges."
Then I said, based on the falling numbers of religious people in the UK, in #161 "Children probably just absorb their family culture as it provides them with security and identity until they experience enough of life to want to define their own identities separate from that of their families."
And in #181 I said "We're not talking about theoretical classical economics, we're talking real world where markets are not completely free and where people are influenced to consume all kinds of ideas by lots of different factors.
You’ve also said on several occasions that people will make up their own minds as if “their own minds” are unfettered by the influencers who try to persuade them. Doesn’t wash, any more than thinking that not reversing VW's sales meant their advertising didn’t work – falling sales were due to a huge emissions scandal, and whether the advertising minimised the fallout in terms of
lost sales is the relevant metric there.
As I said if the consumer finds value in religion, they will buy. I am not implying anything is impossible - I am saying we live in a relatively free, democratic country and while consumers exist who derive value from religion, they will keep buying and they also may or may not keep privileging religious entities if they derive value from doing so. When they stop deriving value from religion those religious privileges will be revoked. Not sure why consumer behaviour is a difficult idea for you to grasp. Yes it is influenced by prevailing culture but that holds true for most goods and services, not just religion."
That’s very conflicted – on the one hand you’re saying, “people will make up their own minds”, while on the other you’re indulging in the whataboutism of, “OK, “prevailing culture” does affect that but other brands do it too". Which one do you want to argue for?
Followed by #186 "So however it's "rigged" it doesn't seem to be working to recruit more children into religion or into a particular mindset. I don't see the problem in me expecting people to be less and less influenced by the CofE."
Except of course it’s precisely “working to recruit more children into religion or into a particular mindset”, and it works too – that’s exactly why so many of them retain
loyalty to the religious brand of their faith schools they happened to attend. Now compare that with adults who didn’t go to faith schools.
You’re all over the place here.
And that's relevant why exactly? Given what I actually said was something along the lines of you can't stop children being brought up in their parent's culture, which includes religion, and given that brand loyalty for the CofE is falling amongst adults - religious children are not reversing the trend of falling numbers for the CofE amongst adults in England, despite CofE privilege.
It’s relevant because it corrects your mistake. Big shifts in religions over long periods of time tells you nothing about the influence faith schools have in the here and now. And again, “not reversing the trend of falling numbers” still tells you sweet FA about the brand loyalty effect of faith schools.
If sufficient numbers of voters want faith schools, in a democracy we get faith schools, until sufficient numbers don't want faith schools.
And what influences whether and when those “sufficient numbers” will occur would you say?
Before you jump in with your "rigged game" mantra again - see above for #181, where we don't live in completely free markets and consumers are influenced by lots of factors and #186.
As they’re both still wrong, why? Of course it’s a rigged game – when you permit by law some schools to segregate children according to their parents’ faiths in which you teach various claims as facts that the teachers cannot know to be facts before the pupils' critical faculties are sufficiently formed to know that, what on earth do you think the effect will be? That's what these schools are
for - new recruits.
Good grief.