Not sure if this has already been mentioned but apparently surveys show there is a higher percentage of BAME people who don't want the vaccine.
https://www.standard.co.uk/comment/ethnic-minorities-vaccine-hesitancy-covid-b900127.htmlhttps://www.dailymail.co.uk/debate/article-9165793/Why-72-black-Britons-say-unlikely-Covid-19-jab-writes-SIR-GEOFFREY-PALMER.html#comments I really can't relate to the idea of trusting people more because they look like me/ are the same colour as me. I can understand trusting people who have had similar experiences to me and can relate to my perspective but even so they might still disagree with my decisions. Regardless of a person's background or skin colour or culture I would be persuaded by the language they use, their tone and demeanour, the evidence supporting their opinion, their expertise, training and technical knowledge.
I could understand trusting people because they converse in a way that you are used to associating with people who are honest, professional, knowledgeable and trustworthy. Which rules out most of the Tory Cabinet. So to convince people who are less educated or speak differently from scientists, doctors and politicians, they presumably need to get people who speak with the same vernacular, dress the same way, live in the same neighbourhoods to tell people to get vaccinated.
But I am not sure how uneducated, unprofessional people can be scientists and doctors without changing the way they speak and dress. When they become scientists and doctors they start talking like scientists and doctors and dress like professionals, and ordinary people will feel unable to relate to them and would presumably therefore distrust them. People usually adopt the mannerisms required for the job they do because they are trained that way by someone more experienced in the job.
Covid has affected BAME communities disproportionately. Can't see the sense of BAME people putting themselves at risk of Covid by not getting vaccinated. Also I hope the lockdown and delay of treatments of non-Covid illnesses does not continue after the vaccine is rolled out because the NHS cannot cope with the number of unvaccinated Covid patients.