I think the media is also a proper place for religious spokespeople to communicate with their membership, and not just the pulpit. Social media is a very useful tool for gaining support for an idea, or for people to simply give their views on current affairs or topical issues.
Social media, in this context, is not the media I was referring to - social media is (at least in theory) an egalitarian platform where anyone is free to disseminate any idea they choose.
People go to the media all the time to get their messages to a wider audience. So the spokespeople would also be speaking to non-members, who may decide after listening to them that they are receptive to their ideas and will support them.
The point of the media, though, is to curate those opinions in the public interest and select those that are pertinent and relevant - which, again, is why I'm putting this at the foot of the media outlets and not the church.
The Church of England is interested in shaping moral/ ethical issues so it's not surprising that they spoke about the actions of the government and specifically the Dominic Cummings issue.
Any number of organisations are 'interested in shaping moral/ethical issues' that doesn't mean that their opinion automatically has any significance on a given topic.
Apparently some members of the CofE Tweeted about it and then received death threats.
And, again, I'd not condone anyone being threatened; if you don't like what someone's saying on Twitter either counter it with an argument or just stop reading their tweets.
O.