First impressions, presuming that the link is actually from where it's claimed on the basis that I've not seen anything suggesting it isn't.
Two pedestrians turn to look behind them the moment the sound of the projectile occurs.
There's a strange noise in an established conflict zone - of course they turn to look.
They look towards ukrainian-held Druzhkivka.
They look towards the noise; given the timing, the object is relatively close already at the time they turn, and they turn towards where the explosion is. That's dependent upon where the destination is in relation to them, not the launch point. If it was a guided munition then the direction it arrived from isn't that relevant. If it's an unguided munition then it's on a high trajectory and the approach direction is pretty much vertical at that point, where they perceive the sound to come from (not considering the echo effect of built up areas) isn't a good indicator of the direction of fire.
A reflection of the projectile is seen on a car roof, confirming the latter trajectory of the projectile.
As above, a facet more of the direction of facing of the camera in relation to the impact point than any reliable indicator of the incoming trajectory.
Russians claimed to detect the launch of a missile at the same time.
The same Russians that claim this isn't an illegal invasion, and that Ukraine is riddled with Nazis. Do they have a bridge for sale?
O.