I maintain a disinterested position on the matter, though I view it with some interest.
(Thought I'd throw that one in, since so many people use that d word as a synonym for uninterested.)
Language changes of course, but when change results in confusion and imprecision, I think that at least this little enclave of cognoscenti should offer some resistance. Getting rid of that silly word 'beg' from the phrase might be a start, and then we could use a few different words to express what we actually mean, since the original phrase has accrued so many different meanings which are apparently acceptable*.
*Which NS has so deftly encapsulated in his witty last sentence, endorsed by the other cognoscenti in their various learned ways.