Dear Fellow Posters,
https://www.thetimes.com/uk/religion/article/spiritual-gen-z-drive-increase-in-bible-sales-vnphxfjn5
Gonnagle.
I saw this article in the paper yesterday as I get the Times, and it seems to be adding 2+2 to equal bananas. So they ram two disparate bits of information together and infer that they are linked. Specifically that sales of bibles have increased (from one survey put together by a Christian publisher - always check the provenance of a survey for risk of bias!) and that gen Z appear to be more spiritual (another survey). But there is absolutely nothing to demonstrate that gen Z people are actually buying more bibles.
So without knowing who is actually buying these bibles we cannot ascertain whether this is:
a) a 17 year old saving up pocket money and Saturday job money so they can buy a bible or
b) organisation evangelical charities who buy bibles and then distribute them for free to organisations and individuals
I think b) to be far more likely as there have been a number of highly publicised campaigns over the past couple of years from evangelical organisations to provide free bibles to children and young people - most notably a campaign to provide every 11 year old, joining a secondary school with a bible through their school. They claim they distribute 400,000 bibles a year - at £5 a pop that would easily explain the increase in sales.
There is also this in the article:
'A spokeswoman for Nielsen Book Data said: “Spending on religious books in total last year measured £25.2 million, up 3 per cent year-on-year.”hmm 3% increase year on year. Inflation has been running at well over 3% for most of the last few years. So their supposedly impressive increase in sales value seems merely (at best) to just be in line with inflation.
And of course the final point is that owning a bible doesn't make you a christian - all sorts of people own all sorts of books without necessarily believing or agreeing with their contents. My father, a life long Tory and devotee of Thatcher owned a copy of Mao's Little Red Book - didn't make him a communist!